Home > Privacy Policy

Privacy Policy

ast updated: 24 June 2026

This privacy policy is intended to inform users of the website www.bertholdmarx.com about how their personal data is collected, used and protected by BERTHOLD MARX ET CIE.

1. Data Controller

The data controller for personal data is:

BERTHOLD MARX ET CIE
French public limited company with a Board of Directors, with share capital of €241,000
Registered office: 1 rue de la Gravière, 67116 Reichstett, France
SIREN: 568 504 013
SIRET: 568 504 013 00042
RCS: Strasbourg 568 504 013
Intra-Community VAT number: FR45 568 504 013

Telephone: +33 (0)3 88 40 31 61
Email: info@bertholdmarx.com

2. Personal Data Collected

BERTHOLD MARX ET CIE may collect different categories of personal data depending on how the website is used.

The data collected may include, in particular:

identity: surname, first name, job title, company;
contact details: email address, telephone number, postal address, billing address, delivery address;
professional information: company name, business sector, SIRET number, intra-Community VAT number;
order-related information: products ordered, references, quantities, order history, invoices, delivery notes, returns, complaints;
information relating to contact or quotation requests: message content, any attachments, exchanges with our departments;
connection and browsing data: IP address, browser type, pages viewed, browsing date and time, cookie preferences;
payment data: where online payment is offered, this data is processed by the secure payment provider. BERTHOLD MARX ET CIE does not store complete bank card data.

3. Purposes of Processing

Personal data is collected and used for the following purposes:

to respond to requests sent via the contact form;
to prepare and follow up quotation requests;
to create and manage customer accounts;
to process orders, payments, invoices, deliveries, returns and complaints;
to provide commercial follow-up and after-sales service;
to manage relationships with professional and individual customers;
to send commercial information, where permitted by the applicable regulations;
to improve the operation, security and user-friendliness of the website;
to measure website audience, subject to consent where required;
to comply with applicable legal, accounting and tax obligations.

4. Legal Bases for Processing

The personal data processing carried out by BERTHOLD MARX ET CIE is based, depending on the case, on the following legal bases:

Purpose	Legal basis
Response to a contact or quotation request	Pre-contractual measures or legitimate interest
Creation and management of the customer account	Performance of a contract or pre-contractual measures
Processing of orders, payments, deliveries and returns	Performance of a contract
Issuing and retention of invoices	Legal obligation
Customer service and complaint management	Performance of the contract or legitimate interest
Website security and prevention of abuse	Legitimate interest
Commercial prospecting	Legitimate interest or consent, depending on the case
Cookies and non-strictly necessary audience measurement	Consent

5. Data Recipients

Personal data is intended for the internal departments of BERTHOLD MARX ET CIE authorised to process it, including the sales, administrative, accounting, logistics, billing and customer service departments.

It may also be transmitted, only where necessary, to service providers acting on behalf of BERTHOLD MARX ET CIE, including:

website hosting and maintenance provider;
web development provider;
secure payment provider;
carriers and logistics providers;
IT service providers;
accounting, legal or administrative service providers;
audience measurement or cookie management tools, where applicable.

These service providers only have access to the data within the limits necessary for the performance of their duties.

BERTHOLD MARX ET CIE does not sell users’ personal data.

6. Data Retention Periods

Personal data is retained for a limited period, appropriate to the purpose of the processing.

For information purposes:

Type of data	Retention period
Customer-related data	For the duration of the commercial relationship, then for up to 3 years for commercial follow-up purposes
Data required as evidence of a contract or for the management of a dispute	Up to 5 years after the end of the contractual relationship
Invoices, purchase orders, delivery notes and accounting documents	Up to 5 years after the end of the contractual relationship
Invoices, purchase orders, delivery notes and accounting documents	10 years from the end of the accounting period
Commercial prospecting data	Up to 3 years after the last contact or until consent is withdrawn where consent is required
Cookie-related data	According to the nature of the cookies and the choices expressed by the user

Certain data may be retained for longer where required by law or to ensure the defence of the rights of BERTHOLD MARX ET CIE.

7. Cookies and Trackers

The website www.bertholdmarx.com may use cookies and other trackers.

Some cookies are strictly necessary for the operation of the website. They allow, for example, browsing, shopping cart management, customer account login or website security. These cookies do not require the user’s consent.

Other cookies may be used, subject to the user’s consent, in particular to:

measure website audience;
improve the user experience;
provide additional features;
carry out, where applicable, personalisation or targeting operations.

On their first visit, the user may accept, refuse or configure cookies via the banner provided for this purpose. The user may change their choices at any time via the cookie management link available on the website.

The detailed list of cookies used, their purpose, their retention period and the service providers concerned must be accessible from the consent management tool or a dedicated cookie policy.

8. Transfers Outside the European Union

BERTHOLD MARX ET CIE favours the hosting and processing of data within the European Union.

However, certain technical service providers may be required to process data outside the European Union. In such cases, BERTHOLD MARX ET CIE ensures that these transfers are governed by appropriate safeguards in accordance with the applicable regulations.

9. Data Security

BERTHOLD MARX ET CIE implements appropriate technical and organisational measures to protect personal data against loss, unauthorised access, disclosure, alteration or destruction.

These measures include, in particular, securing access, limiting rights to authorised persons only, maintaining the website and using appropriate technical solutions.

10. Rights of Data Subjects

In accordance with the General Data Protection Regulation and the French Data Protection Act, users have the following rights:

right of access to their data;
right to rectification;
right to erasure;
right to object;
right to restriction of processing;
right to data portability, where applicable;
right to withdraw their consent at any time, for processing based on consent;
right to define instructions regarding the fate of their data after their death.

To exercise these rights, the user may contact BERTHOLD MARX ET CIE:

By email: info@bertholdmarx.com
By post: BERTHOLD MARX ET CIE, 1 rue de la Gravière, 67116 Reichstett, France

The request must specify the right concerned and make it possible to identify the person exercising it. In the event of reasonable doubt regarding the identity of the applicant, supporting documentation may be requested.

11. Complaint to the CNIL

If, after contacting BERTHOLD MARX ET CIE, the user considers that their rights have not been respected, they may lodge a complaint with the CNIL.

CNIL
3 place de Fontenoy
TSA 80715
75334 Paris Cedex 07
France
Website: www.cnil.fr

12. Changes to the Privacy Policy

BERTHOLD MARX ET CIE reserves the right to amend this privacy policy at any time, in particular to take account of legal, regulatory, technical or functional changes to the website.

The applicable version is the one published on the website on the date of consultation.